Engineering
Excellence
CLIENT
Ramsay Group
INDUSTRY
Automotive Parts
DATE
Feb 23 – Jan 24
Moments of restructuring and expansion are never simple. Good brand management can help light the way.
Ramsay Group is a holding company with subsidiaries in the automotive parts and accessories manufacturing sector. In adding a new brand to their portfolio, Ramsay needed assistance with clarifying their mission, values, identity and brand strategy.
Like many companies that are decades old, Ramsay needed to simplify their brand architecture, and to deliver the mission, values and identity of their companies to a range of stakeholders. Through a series of workshops, we defined seven values, refreshed the identity and develop a hybrid brand architecture that made sense for their future.
Superdecks came up with the RMC name. Like BMW, the meaning of the letters is mostly irrelevant, but was selected for sounding a lot like ‘Ramsay’, while being distinct, timeless and as simple as it’s possible to be.
The Ramsay rebranding project was rewarding. We enjoy working with with leaders who trust our experience and insight, and value the power of design to enhance a company from the inside out.
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